History of Godinterest
Godinterest is a non-denominational online faith space focused on Christianity, spirituality, and thoughtful engagement with belief, culture, and modern life.
Originally launched on 2 December 2012, Godinterest has evolved through several distinct phases, reflecting both changes in technology and the ways people of faith choose to engage online. Throughout its history, the platform has remained rooted in the conviction that Christian perspectives deserve a thoughtful, visible, and articulate presence in the digital public square.
Godinterest was founded by Dean Jones, who envisioned it as a space where faith, creativity, and reflection could coexist without being constrained by denominational boundaries.
Mission and Purpose
Godinterest exists to:
Promote Christian values and spiritual reflection
Encourage meaningful engagement with faith in everyday life
Provide a platform for commentary, inspiration, and discussion
Explore the intersection of Christianity, culture, and technology
While its format has changed over time, its purpose has remained consistent: to offer a considered and accessible space for faith-based thought online.
History and Evolution
2012–2013: Original Launch
Godinterest was first launched in December 2012 as a Christian-focused digital platform exploring how visual content, creativity, and faith-based ideas could be shared online.
2014: Relaunch and Public Attention
After a brief period of inactivity, the platform was recreated and relaunched in April 2014 following the acquisition of the domain by Dean Jones. During this period, Godinterest attracted significant media attention and public discussion, particularly around faith-based alternatives in social media.
2014–2018: Visual Sharing and Community
In this phase, Godinterest operated as a visual content-sharing platform centred on Christian themes. While frequently compared to Pinterest because of its visual structure, its emphasis was on faith, inspiration, and community, rather than commercial discovery or lifestyle branding.
2019: Strategic Shift
In January 2019, Godinterest intentionally moved away from being a visual bookmarking platform and was relaunched as a blogging and commentary site, allowing for longer-form writing, theological reflection, and discussion.
2023–Present: Faith Commentary and Reflection
From 2023 onward, Godinterest has functioned primarily as a religious and reflective blog, with most content authored internally. Posts often explore Christianity in relation to work, culture, society, and personal belief, and are frequently shared more widely via professional and social platforms such as LinkedIn.
The platform continues to operate under the primary domain godinterest.com.
Usage
Godinterest has consistently operated as a free platform. Depending on the period, users have been able to:
Create personal accounts
Share written or visual content
Link content from external platforms
Engage with Christian and faith-based material in a non-denominational setting
Accessibility and openness have remained core principles throughout its development.
Audience and Demographics
During its most active social-sharing period, Godinterest recorded:
Over 7,000 visits in its first month
More than 6,000 monthly users
A user base largely composed of young to middle-aged adults
A slight female majority (approximately 55% female, 45% male)
These figures reflect the platform’s early growth phase and public engagement.
Media Coverage and Public Discussion
Godinterest has been widely discussed across Christian, mainstream, and opinion-based media. Coverage has ranged from supportive to critical, often forming part of broader conversations about faith, originality, and digital culture.
Church and Faith-Based Recognition
Seventh-day Adventist Church – South England Conference (UK)
The Messenger, the official printed journal of the Seventh-day Adventist Church
Wider Media and Online Commentary
Godinterest has been referenced or featured by major outlets and blogs, contributing to international discussion about Christianity and social media.
Position and Perspective
Godinterest does not exist to replace mainstream platforms, nor to withdraw from cultural engagement. Instead, it reflects an ongoing exploration of how faith can be expressed online with integrity, clarity, and purpose.
Its evolution mirrors a broader truth: digital platforms change, audiences change, and faith-based engagement must adapt without losing its core values.
Looking Ahead
Godinterest remains committed to:
Thoughtful Christian commentary
Honest engagement with belief, doubt, and modern life
Faith-informed perspectives on culture and society
While its format may continue to evolve, its guiding purpose remains unchanged: to explore Christianity in the modern world with intelligence, openness, and conviction.
Footer: Media Coverage & References
Godinterest has been featured or discussed by:
The Huffington Post
The Blaze
Jezebel
Phil Cooke – “Godinterest: The ‘Christian’ Version of Pinterest?”
Not Enough Jesus on Pinterest? Try Godinterest
Godinterest Is a Christian Alternative to Pinterest
Pinterest Just Got a ‘Religious Makeover’
(Additional historical articles and archived versions are available upon request.)