Godinterest Is Not Christian Pinterest
Godinterest is a non-denominational digital platform and online faith space focused on Christianity, spirituality, and thoughtful engagement with belief, culture, and modern life.
Originally launched on 2 December 2012, Godinterest has evolved through several distinct phases, reflecting both changes in technology and the ways people of faith choose to engage online. Throughout its history, the platform has remained rooted in the conviction that Christian perspectives deserve a thoughtful, visible, and articulate presence in the digital public square.
Godinterest was founded by Dean Jones, who envisioned it as a space where faith, creativity, and reflection could coexist without being constrained by denominational boundaries.
Mission and Purpose
Godinterest exists to:
Promote Christian values and spiritual reflection
Encourage meaningful engagement with faith in everyday life
Provide a platform for commentary, inspiration, and discussion
Explore the intersection of Christianity, culture, and technology
While its format has changed over time, its purpose has remained consistent: to offer a considered and accessible space for faith-based thought online.
Underlying this mission is a simple but enduring belief — that faith should not be marginal or obscured in digital spaces, but expressed with clarity, depth, and integrity.
History and Evolution
2012–2013: Original Launch
Godinterest was first launched in December 2012 as a Christian-focused digital platform exploring how visual content, creativity, and faith-based ideas could be shared online.
From the outset, the platform was an early attempt to create a distinct environment where faith-based content could exist without competing against the broader distractions of mainstream social media.
2014: Relaunch and Public Attention
After a brief period of inactivity, the platform was recreated and relaunched in April 2014 following the acquisition of the domain by Dean Jones. During this period, Godinterest attracted significant media attention and public discussion, particularly around faith-based alternatives in social media.
The relaunch saw rapid growth and engagement, alongside technical challenges associated with scaling and infrastructure. Periods of high demand placed strain on early systems, highlighting both the level of interest in the concept and the practical realities of sustaining a growing platform.
2014–2018: Visual Sharing and Community
In this phase, Godinterest operated as a visual content-sharing platform centred on Christian themes. While frequently compared to Pinterest because of its visual structure, its emphasis was on faith, inspiration, and community, rather than commercial discovery or lifestyle branding.
During this period, the platform also navigated ongoing technical and operational pressures, including sustained external disruptions. These challenges became part of the platform’s longer-term development, informing later decisions around infrastructure and resilience.
2019: Strategic Shift
In January 2019, Godinterest intentionally moved away from being a visual bookmarking platform and was relaunched as a blogging and commentary site, allowing for longer-form writing, theological reflection, and discussion.
This shift reflected a broader recognition that meaningful engagement with faith often requires depth, context, and space for reflection beyond short-form or purely visual content.
2023–Present: Faith Commentary and Reflection
From 2023 onward, Godinterest has functioned primarily as a religious and reflective blog, with most content authored by Dean Jones. Posts explore Christianity in relation to work, culture, society, and personal belief, and are frequently shared more widely via professional and social platforms such as LinkedIn.
The platform continues to operate under the primary domain godinterest.com, maintaining its role as an independent space for faith-based commentary.
Usage
Godinterest has consistently operated as a free platform. Depending on the period, users have been able to:
Create personal accounts
Share written or visual content
Link content from external platforms
Engage with Christian and faith-based material in a non-denominational setting
Accessibility and openness have remained core principles throughout its development, reflecting the intention that faith-based content should be available without unnecessary barriers.
Audience and Demographics
During its most active social-sharing period, Godinterest recorded:
Over 7,000 visits in its first month
More than 6,000 monthly users
A user base largely composed of young to middle-aged adults
A slight female majority (approximately 55% female, 45% male)
These figures reflect the platform’s early growth phase and the level of engagement generated during its initial expansion.
Media Coverage and Public Discussion
Godinterest has been widely discussed across Christian, mainstream, and opinion-based media. Coverage has ranged from supportive to critical, often forming part of broader conversations about faith, originality, and digital culture.
This range of responses reflects the wider significance of the questions the platform engages with—particularly how Christianity is represented and expressed within modern digital environments.
Church and Faith-Based Recognition
Godinterest has received recognition within Christian communities, including:
Seventh-day Adventist Church – South England Conference (UK)
The Messenger, the official printed journal of the Seventh-day Adventist Church
Position and Perspective
Godinterest does not exist to replace mainstream platforms, nor to withdraw from cultural engagement. Instead, it reflects an ongoing exploration of how faith can be expressed online with integrity, clarity, and purpose.
Its evolution mirrors a broader reality: digital platforms change, audiences change, and faith-based engagement must adapt—without losing its core convictions.
Looking Ahead
Godinterest remains committed to:
Thoughtful Christian commentary
Honest engagement with belief, doubt, and modern life
Faith-informed perspectives on culture and society
While its format may continue to evolve, its guiding purpose remains unchanged: to explore Christianity in the modern world with intelligence, openness, and conviction.
At the same time, sustaining and developing an independent platform of this nature requires ongoing resources, infrastructure, and time. For much of its history, Godinterest has operated without monetisation.
As it continues forward, limited advertising and voluntary support may be introduced to ensure the platform can remain active, secure, and accessible.
Those who value the presence of thoughtful, faith-based perspectives in the digital space are invited to support its continued development.